Posters will be displayed in and around airports.
#HarnessForJetPaws
An ad campaign promoting the use of harnesses on dogs instead of collars. Once an owner has made the switch to harness, they can post a picture on any social media platform with the hashtag "HarnessForJetPaws" to get free air miles with jetBlue. Now you and your pet can travel feeling like you're on cloud nine.
