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![](https://cdn.myportfolio.com/5acf1ba1-29d9-4e3d-b2e7-3a35a1520609/20ae8e15-6f02-4ded-8a26-50d62f3eefc4_rw_1920.png?h=9c1634c831ef08941c19dc828e2cb891)
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Posters will be displayed in and around airports.
An ad campaign promoting the use of harnesses on dogs instead of collars. Once an owner has made the switch to harness, they can post a picture on any social media platform with the hashtag "HarnessForJetPaws" to get free air miles with jetBlue. Now you and your pet can travel feeling like you're on cloud nine.